
Pet-friendly features can boost a home’s market appeal—especially with 66% of households owning or planning to own a pet.
Why Pet Appeal Matters When Selling Your Home
Pet Parents Are House-Hunting Too
According to the latest NAR Profile of Home Buyers and Sellers, approximately 66% of U.S. households either own a pet or plan to get one soon. That’s two-thirds of buyers who see their pets as part of the family—and they’re searching for homes that cater to both humans and furry friends.
Whether it’s a fenced-in backyard, built-in pet doors, or even cozy reading nooks that double as cat nap zones, pet-friendly features are becoming a powerful selling point in today’s market.
Top Pet-Friendly Features Buyers Love
1. Fenced Yards for Outdoor Time
Pet owners love a safe outdoor space. A well-maintained fenced yard adds instant value by offering freedom and safety for dogs.
2. Durable, Easy-to-Clean Flooring
Carpet can be a deal-breaker for pet parents. Instead, opt for tile, laminate, or scratch-resistant hardwood. These surfaces resist wear and are easier to clean up after accidents.
3. Built-In Pet Stations
Think of mudrooms with pet showers or built-in feeding stations in the kitchen. These features aren’t just convenient—they show that your home is tailored for real-life pet living.
How to Highlight Pet Appeal in Your Listing
If you’re planning to sell, highlight your pet-friendly upgrades in listing descriptions and open houses. Use phrases like:
“Pet-friendly paradise” “Perfect for four-legged family members” “Secure fenced yard for pets to play”
Consider staging your home with pet accessories or subtle decor touches that reflect a pet-positive atmosphere—just make sure to keep it clean and clutter-free.
The Bottom Line
In today’s market, a home that welcomes pets can give you the edge over competing listings. Buyers are increasingly prioritizing their pets’ needs—and showing that your home is a good fit can lead to faster and higher offers.
So if you’re thinking about selling, don’t overlook the power of pet appeal. It’s not just a trend—it’s what buyers are looking for.
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