Category: Real Estate

General real estate discussion

👻 Avoid Nightmares: 3 Friday the 13th Real Estate Tips That Could Save Your Wallet

Scared of buying a haunted house on Friday the 13th? You should be—if you’re not working with the right agent. Learn how to spot costly homebuying red flags and avoid real estate regrets with these timely tips.


Even dream homes can come with hidden nightmares. Don’t let your Friday the 13th turn into a real estate horror story.

Not all scares come with ghosts—some come with unexpected home repairs. And Friday the 13th? It’s not just superstition—it’s the perfect reminder that buying a home without knowing what to look for can lead to terrifying surprises. 👻 Whether you’re shopping for your first house or your next investment, having a knowledgeable agent can save you from a financial fright fest.

Let’s uncover the red flags, banish the myths, and explore why having a savvy real estate partner matters—especially on an ominous date like Friday the 13th.

Understanding the Superstition: What’s So Scary About Friday the 13th?

Friday the 13th has long been considered an unlucky day, often associated with fear and misfortune. The fear even has a name—paraskevidekatriaphobia. Here’s why this day has gained its eerie reputation:

Biblical Origins: Some trace the superstition back to the Last Supper—13 guests with Judas, the betrayer, being the 13th attendee. Norse Mythology: Loki, the trickster god, was the 13th guest who brought chaos to Valhalla. Historical Infamy: On Friday, October 13, 1307, King Philip IV of France ordered the arrest of hundreds of Knights Templar—many were tortured and executed, marking the date in bloodied infamy.

Notable Events on Friday the 13th

Even in recent history, Friday the 13th has been the backdrop for chaos:

Stock Market Mini-Crash (October 13, 1989): The Dow Jones plummeted 6.91% due to a UAL buyout failure. Costa Concordia Disaster (January 13, 2012): Though technically a Friday, the Italian cruise ship capsized, killing 32. Kansas Tornado (October 13, 2006): A rare EF2 tornado swept through rural Kansas, damaging multiple homes.

Friday the 13th Real Estate Tips: Don’t Let Your Dream Home Become a Nightmare

Inspect Before You Regret

Buying a home without a thorough inspection is like walking into a haunted house with no flashlight. From faulty wiring to hidden mold, an inspection can reveal the monsters beneath the surface.

Pro Tip: Hire a qualified inspector before you fall in love with the home. They’ll check the roof, foundation, plumbing, HVAC, and electrical systems—everything you might not see but could cost you dearly later.

Work with an Agent Who Knows What to Look For

Not all agents are created equal. The right one doesn’t just unlock doors—they protect your future. A seasoned real estate agent can:

Spot red flags that most buyers miss. Help negotiate better terms when issues arise. Guide you through disclosures and contingencies.

This isn’t just about experience. It’s about knowing how to keep emotions in check when a spooky basement almost fools you into walking away from a great deal—or walking into a trap.

Don’t Be Haunted by Buyer’s Remorse

Friday the 13th reminds us that decisions made in haste can have consequences. Take your time. Ask questions. Read every document. And never skip the fine print.

Remember: Even a dream home can become a financial nightmare if the purchase isn’t done carefully.

Internal Links

Why Real Estate Agents Are Essential for Buyers How to Write Readable Blog Posts

Outbound Links

Historical significance of Friday the 13th – History.com Costa Concordia Tragedy – Britannica Stock Market History – Investopedia

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House Hunting Made Easy: 7️⃣ Must-Know Tips from a Local Real Estate Expert 🏡

Looking to find your perfect home without the stress? Discover seven powerful house hunting tips from a real estate pro who’ll help you narrow your options and land the ideal property with confidence and joy.


Cut through the noise and find your dream home with expert help by your side. 🏠✨

House Hunting Guide for Buyers

House hunting can be one of the most exciting chapters in your life—but let’s be honest, it can also feel like a full-time job. From scrolling endless listings to attending open houses that turn out to be duds, the process often leads to decision fatigue. That’s where this expert house hunting guide for buyers comes into play.

Why House Hunting Feels Overwhelming at First

So many options, but none quite right? That’s normal. Without clear direction, the endless choices can blur together. Add in emotional pressure, rising prices, and fast-moving markets, and the stress builds quickly.

How a Real Estate Agent Can Be Your Secret Weapon

Instead of flying blind, teaming up with a local expert can help you cut through the chaos. With years of experience and a curated understanding of neighborhoods, schools, and home values, your agent helps narrow your search and find homes that align with your lifestyle—not just your budget.

Setting Your Priorities: Must-Haves vs. Nice-to-Haves

Not every home will have that dreamy kitchen and a walk-in closet and a pool. List your must-haves (like school districts or yard size) and your nice-to-haves. Your agent can help you balance idealism with market realities.

Why Location Still Matters More Than You Think

You can renovate a house, but you can’t move it. Think about commute times, future developments, and walkability. Ask your agent for insights based on your lifestyle goals.

How to Cut Through the Noise and Focus

Rather than getting overwhelmed by ten showings a week, work with your agent to pre-filter listings. Digital tools and personalized searches save time and energy.

Using a Home Tour Checklist Like a Pro

Don’t rely on memory. A checklist keeps emotions in check and lets you objectively compare homes later. Take photos and jot down your impressions right after the tour.

The Emotional Side of Finding ‘The One’

Sometimes, a house just feels right. Trust your instincts—but let your agent walk you through comps and inspections to ensure your heart and head align.

Next Steps: Making the Offer and Beyond

Once you’ve found your dream home, lean on your agent for a strategic offer, navigating negotiations, and handling the paperwork. You’re not alone in this.

Internal Links

How to Prepare Financially for Buying a Home Home Tour Checklist: What to Look For Neighborhood Guide for Home Buyers

Outbound Links

Readability and SEO Best Practices by Yoast Real Estate Tips from the National Association of Realtors Home Affordability Calculator

Ready to begin your home search? Reach out today, and let’s make your house hunting journey easier—and more exciting—than you ever imagined.

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How to Handle a Real Estate Counteroffer Like a Pro: 5️⃣ Must-Know Tips

A real estate counteroffer can feel intimidating, but it’s a common part of the home buying process. Here’s how to respond strategically and smartly.


Navigating the art of real estate counteroffers is key to securing your dream home.

Understanding the Real Estate Counteroffer Process

In real estate, a counteroffer is when a seller doesn’t fully accept a buyer’s offer and proposes changes. These tweaks may include the price, closing date, contingencies, or other terms. Rather than viewing this as a rejection, see it as the start of a negotiation. After all, this “dance” is common and crucial for both parties to feel satisfied with the final agreement.

Why Counteroffers Are Common in Home Buying

Sellers make counteroffers to reflect their priorities—whether that’s a higher price, fewer contingencies, or a specific timeline. For buyers, this step signals interest, not dismissal. A counteroffer means the seller is open to negotiating, which is good news for you.

Key Tips for Handling a Real Estate Counteroffer

Respond Quickly, But Thoughtfully

Timing is essential. Sellers often include an expiration date on their counteroffer. Responding quickly keeps negotiations active, but take time to assess the terms. Consult your real estate agent, who will provide insights on what’s reasonable in your market.

Understand What’s Being Changed

Don’t rush through the document. Look closely at the price, contingencies (like inspections or financing), dates, and included items (like appliances or fixtures). Even minor changes can affect your deal and your wallet.

Know When to Compromise and When to Walk

You don’t have to accept every term, but know which points matter most to you. Are you okay with a slightly higher price if it includes closing cost assistance? Or is the inspection contingency a non-negotiable? Your agent can help you evaluate the big picture.

Put Everything in Writing

Verbal agreements don’t count in real estate. Ensure all terms—no matter how minor—are clearly documented. This avoids misunderstandings and legal troubles down the line.

Lean on Your Agent’s Expertise

A good real estate agent isn’t just there to open doors—they’re your negotiator, guide, and advocate. Let them handle communications and strategize your counteroffer. With their experience, you’re in better hands.

What Happens After a Counteroffer Is Accepted?

Once both parties agree on the terms, the purchase agreement becomes binding. At this point, the process moves into inspections, financing, and preparing for closing. That’s when your dream home truly becomes yours.

FAQs About Real Estate Counteroffers

What is a counteroffer in real estate?

A counteroffer is a seller’s response to a buyer’s offer with adjusted terms like price or conditions. It keeps negotiations open.

Can a buyer reject a counteroffer?

Absolutely. A buyer can accept, reject, or issue another counteroffer. It’s a back-and-forth process.

How long does a counteroffer last?

Most counteroffers include an expiration—often 24 to 72 hours. If not accepted in time, the offer becomes void.

Do I need a real estate agent for counteroffers?

While not mandatory, having an agent is highly recommended. They understand market conditions and how to negotiate effectively.

Can you make multiple counteroffers?

Yes, both buyers and sellers can go back and forth with offers and counteroffers until a mutual agreement is reached—or negotiations end.

What should I do if I feel overwhelmed?

Take a breath. Lean on your agent. They’ve navigated dozens of negotiations and can guide you calmly through the chaos.

Ready to Navigate the Real Estate Market?

A counteroffer doesn’t have to be intimidating. It’s a sign that you’re on the path to a deal. Stay calm, work with a seasoned agent, and keep your eyes on the ultimate prize—a place to call home.

Internal Links:

Home Buying Checklist 10 Tips for First-Time Homebuyers What to Expect During Closing

Outbound Links:

Yoast: Writing SEO-Friendly Paragraphs NAR: National Association of Realtors Hemingway Editor for Readability

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Why a Kitchen Upgrade for Selling Home Is a Brilliant Investment

Upgrading your kitchen is a smart move that adds joy and value—perfect for homeowners looking to sell soon or simply improve their space.


Freshly renovated kitchen with modern finishes—a top value-boosting upgrade for sellers.

Thinking about upgrading your kitchen? Whether you’re preparing to sell or planning for a future move, investing in a kitchen refresh is a strategic decision with lasting benefits. Not only does a modernized kitchen enhance daily living, but it also adds significant resale value—a true win-win for any homeowner.

Boosting Value Through Smart Renovations

Modern buyers expect clean, functional, and stylish kitchens. Outdated countertops or dim lighting can be deal-breakers. Instead, focus on sleek finishes, open shelving, energy-efficient appliances, and durable flooring to appeal to a broader market.

The Emotional ROI of Kitchen Remodels

Sure, the return on investment is great—but let’s not underestimate the emotional return. Picture yourself sipping coffee in a fresh, sunlit space or preparing dinner with upgraded appliances. A revitalized kitchen enhances quality of life now while preparing for future returns.

Best Kitchen Upgrades That Attract Buyers

Quartz or granite countertops: Durable and luxurious

Updated cabinets: Shaker-style or flat-panel are trending

Updated cabinets—as discussed in our home staging tips for sellers—can make a dramatic difference in first impressions.

New hardware: Simple pulls or knobs can refresh the look instantly

Modern lighting: Pendant lights over an island make a statement

Open layout: Creates flow and feels more spacious

Trends like open shelving and two-tone cabinets are on the rise—see more kitchen upgrade ideas on HGTV.

When Is the Right Time to Upgrade?

If you’re planning to list soon, now’s the time. Even if a move is a few years off, incremental upgrades can make the process smoother and budget-friendly. Start small and build toward a fully refreshed kitchen by listing day.

Budgeting Tips for a Kitchen Upgrade

Set priorities: Focus on what offers the highest ROI.

DIY where possible: Painting cabinets or installing a backsplash can save you hundreds.

Work with a pro: Consulting a real estate-savvy contractor ensures your updates align with market expectations.

According to the 2024 Cost vs. Value Report, minor kitchen remodels often yield higher ROI than upscale overhauls.

Want Help Deciding What’s Worth It?

Not sure whether to replace your cabinets or simply refinish them? That’s where a local expert comes in. Real estate professionals know what features matter most in your area. Reach out for guidance tailored to your home and neighborhood.

Check out our Top Home Improvements That Sell Checklist to prioritize your upgrades.

FAQs

Is a kitchen upgrade really worth it before selling a home?

Absolutely. Kitchens are one of the most scrutinized areas by buyers. Even minor updates can significantly boost your home’s value and appeal.

What’s the average ROI on a kitchen remodel?

Mid-range kitchen remodels offer around 70–80% ROI, according to industry reports, depending on location and materials.

Should I renovate my kitchen even if I’m not moving soon?

Yes! You’ll enjoy the new space now and still benefit later when you decide to sell.

Do buyers prefer gas or electric stoves?

This varies by region, but many buyers lean toward gas for its cooking precision. Talk to a local agent for market-specific trends.

What’s the biggest kitchen turn-off for buyers?

Dated finishes, lack of lighting, and cramped layouts can deter interest fast. Addressing these makes a huge difference.

How long does a kitchen upgrade typically take?

Simple upgrades (like painting cabinets and updating hardware) can take a weekend, while full remodels may take 4–6 weeks.

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Feeling Lost in the Homebuying Process? Discover How Homebuying Help Makes All the Difference

Feeling lost in the real estate maze? With professional homebuying help, the path to your dream home becomes easier, faster, and far less stressful.


Feeling homebuying fatigue? Let a helpful agent guide you home.

Navigating the real estate market can feel like trying to solve a puzzle with missing pieces. From understanding financing to touring properties and making competitive offers, it’s easy to feel overwhelmed. That’s where homebuying help becomes more than a catchphrase—it becomes a lifesaver.

Whether you’re a first-time buyer or a seasoned investor, the journey to your dream home should be exciting—not exhausting. And yet, many find themselves bogged down by the intricate steps involved. Tired? Frustrated? You’re not alone.

But here’s the good news: with the right guidance, you can turn the stress of house hunting into a breeze.

Why Homebuying Help Matters More Than Ever

Today’s market moves fast. Inventory is tight. Bidding wars are common. Homebuying fatigue is real. But when you’re working with a house expert who’s equipped with the latest tools, insights, and neighborhood know-how, you’re not just house hunting—you’re house winning.

Your home should be your haven. Yet without expert support, it’s easy to feel disillusioned. That’s why professional help matters. From identifying hidden gems to guiding negotiations, a trusted real estate agent simplifies the complex.

Let a Helpful Agent Lighten Your Load

You don’t have to do this alone. The right agent acts as your guide, advocate, and strategist. They break down confusing paperwork, help you assess real value, and steer you away from common pitfalls. Best of all, they help you stay focused on what really matters—finding a place that feels like home.

And guess what? That dream home? It’s closer than you think.

Ready to Begin? Your Dream Home Awaits

You deserve to move forward with confidence. Whether it’s your starter house or your forever home, take the first step with someone who gets it—someone who can make the process not just manageable, but enjoyable.

So, are you ready to stop chasing listings and start turning keys? Give me a call, and let’s make it happen.

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🏡 Why People Are Buying Homes in 2025: Top Motivations Revealed

Discover the top reasons people are buying homes in 2025—from the desire to own to staying close to loved ones. Learn how to take the first step toward your dream home.


“Top two reasons people are buying homes in 2025: 1. Desire to own a home of your own 2. Wanting to be closer to friends and family” – Source: NAR.com / ListReports®

Top Reasons People Are Buying Homes in 2025

Whether you’re planting roots or staying close to the people who matter most, there are powerful reasons people are stepping into homeownership in 2025. Buying a home isn’t just a financial decision—it’s a deeply personal one, shaped by dreams, relationships, and lifestyle goals.

According to a recent visual by ListReports®, the top two reasons people are buying homes today are:

Desire to own a home of your own Wanting to be closer to friends and family

Let’s break down what’s behind these motivations and how you can take the next step.

💖 The Deep-Rooted Desire to Own a Home

For many, homeownership represents stability, independence, and achievement. It’s about turning your vision into reality—a place that’s truly yours. Whether you want to customize your space, build equity, or escape rising rents, owning a home is a lifelong dream for millions.

👨‍👩‍👧 The Need for Connection

Another major driving force in 2025 is the desire to live closer to loved ones. After years of uncertainty, people are prioritizing what really matters—family and community. Moving closer to friends and relatives can improve emotional wellbeing and create a strong support system.

📈 Why Now? The Timing Is Right

Post-pandemic shifts in priorities and the rise of remote work have changed the game. More flexibility means more people can choose where they live, focusing on places that reflect their values and relationships.

🔍 Take the First Step Toward Your Dream Home

You don’t have to navigate this journey alone. A knowledgeable real estate agent can help you clarify your goals, search smart, and secure the home that’s perfect for you.

💬 Ready to take the next step toward your dream space? Let’s connect and start your home search together!

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👩‍💻 43% of Buyers Start Online: Why a Realtor Is Still Your Best Home-Buying Ally

Over 43% of home buyers begin their journey online. But turning digital dreams into door keys requires more than clicks—it calls for a knowledgeable real estate agent to guide the way. Here’s why having an expert makes all the difference.


Over 43% of recent home buyers began their journey by browsing homes online—making that first digital step toward finding their dream home.

🏡 From Clicks to Keys: How 43% of Buyers Begin Online but Need a Realtor to Cross the Finish Line

In today’s digital world, it’s no surprise that nearly 43% of recent home buyers start their journey by looking at homes online. Scrolling through dream kitchens, perfect porches, and sunlit living rooms can spark inspiration. It’s where curiosity begins and aspirations take shape. But while online browsing offers endless possibilities, it’s just the first step in the journey to homeownership.

The Online Home Search: A Starting Point, Not the Destination

Sites filled with home listings give buyers access to what’s out there—but they can’t offer context. What’s a fair price? How competitive is the market? Is that neighborhood truly what it seems?

This is where an experienced real estate agent steps in. Agents bring insight, market knowledge, and negotiation expertise that no online search engine can match.

Why Working With a Realtor Is Essential

Let’s face it—buying a home is one of the most important financial decisions most people will ever make. A good real estate agent helps buyers:

Understand current market conditions Interpret pricing trends Tour properties that fit their goals Negotiate strategically Handle complex paperwork

They’re your advocate, strategist, and guide through every twist and turn of the process.

Real Estate Experts Turn Clicks into Closings

Even if the first spark happens online, real success happens in person—with a realtor by your side. They take your “dream board” of online favorites and help turn them into real-life keys in hand.

As the saying goes: “Don’t go it alone.” Whether you’re buying your first home or your fifth, a trusted professional ensures you navigate with clarity and confidence.

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Fix These “Beige Flags” Before Your Open House – 6️⃣ Quick Wins to Boost Buyer Appeal

Don’t let small issues turn off potential buyers! Learn how fixing these six subtle “beige flags” before your open house can make your home feel more inviting, functional, and move-in ready.


Fix these common “beige flags” before your open house to make a great first impression on buyers. (Source: apartmenttherapy.com / ListReports)

🏡 Fix These “Beige Flags” Before Your Open House – 6 Quick Wins to Boost Buyer Appeal

First impressions matter—especially when selling your home. During an open house, potential buyers take in every detail, from the curb appeal to the lighting in your hallway. While major repairs and renovations get the spotlight, there are small, often-overlooked details that can make or break a buyer’s perception. These subtle issues are what real estate experts call “beige flags.”

They aren’t deal-breakers, but they raise quiet concerns in the buyer’s mind, signaling a lack of care or maintenance. Fortunately, these beige flags are easy to fix and can significantly improve your home’s presentation. Let’s dive into six of the most common beige flags and how to address them before your next open house.

🚪 1. Hard-to-Open or Close Doors

Sticky doors or creaky hinges give off the impression that your home is aging or neglected. Lubricate hinges, realign frames, or hire a handyman for adjustments. Smooth door operation signals that the home is well-maintained.

🪞 2. Personal Items in the Bathroom

Toothbrushes, razors, and beauty products should be out of sight. Buyers want to envision themselves in the space—not feel like they’re intruding. Clear countertops and add a few neutral, spa-like accessories instead.

💡 3. Dead Lightbulbs

One burnt-out bulb can make a room look dim or neglected. Walk through your home and test every light. Replace bulbs with consistent color temperatures for a polished look and better ambiance.

🚙 4. Large Collections on Display

Whether it’s action figures or vintage car models, large or niche collections can distract buyers. Declutter and depersonalize to help buyers focus on the space, not your stuff.

🔩 5. Mismatched Doorknobs and Hardware

Inconsistent hardware gives a disjointed, unfinished vibe. Swap out knobs, handles, and hinges so they match in style and finish. This simple update brings cohesion and visual appeal.

📦 6. Overall Clutter and Distractions

Even if it’s not “messy,” a cluttered home feels smaller and more chaotic. Pack away extra items, tidy shelves, and aim for a minimalist, staged look that invites imagination.

✨ Final Thoughts: Small Fixes, Big Impact

You don’t need a full renovation to make your home shine. Fixing these beige flags is a smart, budget-friendly way to boost buyer confidence and create an inviting atmosphere. If you’re getting ready for an open house, start with the details—they often make the biggest difference!

Ready to make your home open-house ready? Let’s get started today!

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🔎 Your Ultimate House Hunting Checklist for a Stress-Free Move

House hunting doesn’t have to be overwhelming! Use this simple, proven checklist to navigate the process with confidence and clarity. Get ready to find your dream home faster and with less stress.


A simple, visual house hunting checklist to guide homebuyers on their journey to finding the perfect home.

🧲 House Hunting Checklist: 4️⃣ Must-Do Steps for Finding Your Dream Home

House hunting is an exciting journey filled with possibilities—but it can quickly turn stressful without a clear roadmap. Whether you’re a first-time homebuyer or a seasoned mover, having a smart strategy in place can make all the difference. With this house hunting checklist, you’ll feel more in control and confident in every step you take toward homeownership.

Let’s break it down.

1. ✅ Get Preapproved for a Mortgage

Before you start browsing listings, get your finances in order. Getting preapproved not only tells you how much home you can afford, but also shows sellers that you’re serious. It strengthens your offer in competitive markets and prevents you from falling in love with homes outside your budget.

2. 🏘️ Research Neighborhoods Thoroughly

Location, location, location—it’s more than just a catchphrase. Dig deep into potential neighborhoods. Consider commute times, school districts, walkability, local amenities, and future development plans. Visiting at different times of day gives insight into noise levels, traffic, and safety.

3. 📝 Make a List of Must-Haves and Deal-Breakers

Know what you’re looking for before you start house tours. Make a list of features you must have (e.g., a big backyard, home office space, updated kitchen) and your deal-breakers (e.g., no garage, too far from work). This keeps your focus sharp and avoids decision fatigue.

4. 🕵️ Tour Homes with a Trusted Real Estate Agent

Having the right agent by your side is like having a tour guide on a new adventure. A skilled, trusted agent can help you navigate showings, negotiate offers, and spot red flags. They’ll also keep you informed of new listings before they hit major platforms.

💡 Final Thoughts

House hunting should be exciting—not exhausting. By following this checklist, you’re not just shopping for a house—you’re preparing for a new chapter of your life. So take a deep breath, trust the process, and don’t be afraid to lean on a trusted real estate expert.

📩 Ready to begin your journey? Send me a message and let’s get you home. 🏡

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🐶 How Your Home’s Pet Appeal Can Boost Its Selling Power

Did you know 66% of U.S. households own or plan to own a pet? Learn how making your home pet-friendly could attract more buyers and boost your sale.


Pet-friendly features can boost a home’s market appeal—especially with 66% of households owning or planning to own a pet.

Why Pet Appeal Matters When Selling Your Home

Pet Parents Are House-Hunting Too

According to the latest NAR Profile of Home Buyers and Sellers, approximately 66% of U.S. households either own a pet or plan to get one soon. That’s two-thirds of buyers who see their pets as part of the family—and they’re searching for homes that cater to both humans and furry friends.

Whether it’s a fenced-in backyard, built-in pet doors, or even cozy reading nooks that double as cat nap zones, pet-friendly features are becoming a powerful selling point in today’s market.

Top Pet-Friendly Features Buyers Love

1. Fenced Yards for Outdoor Time

Pet owners love a safe outdoor space. A well-maintained fenced yard adds instant value by offering freedom and safety for dogs.

2. Durable, Easy-to-Clean Flooring

Carpet can be a deal-breaker for pet parents. Instead, opt for tile, laminate, or scratch-resistant hardwood. These surfaces resist wear and are easier to clean up after accidents.

3. Built-In Pet Stations

Think of mudrooms with pet showers or built-in feeding stations in the kitchen. These features aren’t just convenient—they show that your home is tailored for real-life pet living.

How to Highlight Pet Appeal in Your Listing

If you’re planning to sell, highlight your pet-friendly upgrades in listing descriptions and open houses. Use phrases like:

“Pet-friendly paradise” “Perfect for four-legged family members” “Secure fenced yard for pets to play”

Consider staging your home with pet accessories or subtle decor touches that reflect a pet-positive atmosphere—just make sure to keep it clean and clutter-free.

The Bottom Line

In today’s market, a home that welcomes pets can give you the edge over competing listings. Buyers are increasingly prioritizing their pets’ needs—and showing that your home is a good fit can lead to faster and higher offers.

So if you’re thinking about selling, don’t overlook the power of pet appeal. It’s not just a trend—it’s what buyers are looking for.

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